Project of museum

The architectural project of the Museum of Fairy Tales was developed by well-known experts of the Alliance architectural bureau (see Drawings) and is constantly being supplemented and modified. The total area of ​​the building is over 1,300 square meters and includes a basement, an area of ​​over 600 square meters (for a restaurant-cafe) and 3 floors for exhibitions (250 square meters), gift shops and entertainment venues. The building area is 853 square meters, the total building volume is 6 664 cubic meters. Terrace (for a summer cafe, 3rd floor) – 590 sq.It is supposed to visit the museum to make it as accessible as possible to all social strata and the revenue side to provide through the restaurant, souvenirs, additional services.The financial and economic analysis of the project shows that the level of prices for services is attractive to consumers. The utility of investments is based on the absence of competitors, as well as the presence of demand and interest of visitors: the widest sections of the population – preschoolers, schoolchildren, students, representatives of all social, people of mature and elderly, city guests, tourists.In the proposed territories of  EC and UK, there is a steady demand for services provided, market needs that provide a stable income, focusing on a potential consumer. The following events will be involved in the promotion of the project: publications in specialized journals, website creation, booklets, souvenirs, mass media use, active involvement of interested specialists, constant development and introduction of new forms into work.Of course, the most effective method of attracting new visitors to the museum is the creation of monthly (2 times a month) holidays in the museum. In the days of holidays, as experience shows, the museum visits up to 5000 visitors, instead of the planned 1000. 

  1. Market analysis
2.1. Market segmentation Potential buyers of services are: preschoolers, schoolchildren, students, representatives of all social, people of mature and elderly, city guests, tourists.An analysis of a possible survey among potential visitors was conducted. The target group of respondents could be pupils, students, employees, people of mature and elderly people. The analysis was conducted in an age group of 10 years to 50 years and older. The number of high-income respondents was about 15%, which shows the prospect of high profitability of the project.